Sergio Sayago 

Research: Human-Computer Interaction, older people, ethnography

Current position (as of 17-Sept-2012):
Visiting post-doc (Alliance 4 Universities A4U Fellowship)
Interactive Systems Group
Computer Science and Engineering Department
Universidad Carlos III de Madrid (UC3M)
Madrid, Spain

Main previous posts held: 

2010-2012 Visiting post-doc (Beatriu de Pinós Fellowship)
Digital Media Access Group, School of Computing, University of Dundee, Dundee, Scotland, UK

2009-2010 Visiting lecturer
Department of Information and Communication Technologies, Universitat Pompeu Fabra, Barcelona, Spain

Sergio Sayago's profile in Google Scholar

Research papers by Sergio Sayago


A. Education

2009 - PhD in Computer Science and Digital Communication, Department of Information and Communication Technologies, Universitat Pompeu Fabra (UPF), Barcelona, Spain. PhD dissertation: Human-Computer Interaction with Older People: from Human Factors to Social Actors, Excellent cum laude

2006 - DEA (MPhil), Computer Science and Digital Communication, UPF

2004 - Software Engineering in Computer Science (honors degree), UPF

B. Sergio in a nutshell

I hold a PhD in Computing Science and Digital Communication. My main research interest lies in understanding and improving the human side of older people’s interactions with Information and Communication Technologies (ICT). Since 2004, I have been conducting research in Human-Computer Interaction (HCI) with older people (60+) in adult educational centers and computer clubhouses, in several European countries and cities, adopting a strong ethnographical approach. I have participated in 8 EU-funded projects, in which industrial partners were heavily involved. These projects addressed a wide range of emerging digital technologies, such as Digital Cinema and Media Entertainment. I have coordinated the technical and end-user evaluation of 6 of these projects. I have post-doctoral and lecturing experience. I have been lecturing HCI to undergraduate and graduate students over 7 years. I have supervised 25 Software Engineering degree projects in HCI, and I am currently co-supervising 3 PhD students. Two of them are looking into iTV (Interactive TV) and Community Informatics with older people. The other PhD student is focusing on free-play augmented with digital accessories with schoolchildren. As of 1-January-2012, I am the technical coordinator of a multi-organisation 20-month research project on digital game play and older people.

C. Main research interest, research plan and expected contributions

My main research interest lies in ethnography in HCI with older people (60+). I have conducted classical, long-term face-to-face ethnographical studies of ICT use and learning with 420 older people, who experienced mild-to-moderate age-related changes in functional abilities, in adult educational centres in Barcelona (Spain) over a 3-year period (2005-2008), and in a computer clubhouse in Dundee (Scotland) during two years (2010–2012). These studies have addressed key elements of the different waves or generations of HCI research, ranging from the role of selective attention in filling in online forms without making mistakes and intergenerational relationships in the everyday use of Computer-Mediated Communication (CMC) tools, to the motivations for using these technologies (and ICT, in general) and strategies for conducting social sharing practices in Social Network Sites (e.g. YouTube) over extended periods of time.

My current and future research plan, which is inspired by my participation in three projects, a) Barcelona Word Race Game 2011, which was played by around 50,000 people over a 5-month period; b) Life 2.0, which looks at designing geographical positioning services to support independent living and social interaction amongst older people; and c) WorthPlay, which addresses digital games which are worth playing by them, is to deepen my HCI research with older people (but not exclusively with them) by looking into 1) their user experiences of digital game play with different emerging human-game interaction styles, such as body- and touch-based interaction, 2) cross-cultural (and gender) aspects of their everyday ICT use, and 3) co-design and ethnographically-inspired design techniques to engage them in experience design. I plan to do so by continuing my classical ethnographical approach and adopting others, especially ethnography in online settings.

This research plan should allow me to strengthen my contributions to HCI in the coming years. Population ageing is an unprecedented phenomenon, with numerous implications, which continue to grow every day that goes by, both for society (design of more inclusive cities, health & wellbeing, accessible transport...) and for the design of ICTs (e.g. digital inclusion). Digital games are pervasive and representative of key advancements in digital technologies and interaction styles, though the relationship between digital games and older people has attracted very little research attention. There is growing research interest in understanding a) the online - as well as the offline - everyday side of people’s interactions with ICT, due to the increasing amount of time we spend online, and b) the cultural side of these interactions, due to the globalization of ICTs. Thus, ethnography will be key to get a better insight into cultural and online/offline components of ICT experiences. 


D. Most relevant research contributions and visibility

The research I have been conducting with my colleagues has mainly resulted in a better understanding of:

Other research contributions are methodological, providing a better understanding of ethnography, e.g. rapid and classical approaches, and of other research methods, such as interviews and questionnaires in HCI with older people – in the context of “in the wild evaluation”. Studies of the usability and accessibility of W3C WCAG (Web Content Accessibility Guidelines) guidelines and of different types of representations of geographical information with older people are further contributions.

These most relevant research contributions have thus far been published in:

In Mendeley, you can see my overall track of publications.

Author's accepted versions of some of these papers can be downloaded here.

I have also been invited to give talks and seminars


E. Participation in R+D projects

While doing my PhD, I coordinated the evaluation of 6 European projects in the areas of Digital Cinema and Media Entertainment, and of eLearning and Lifelong Learning. These projects involved people with different backgrounds, such as digital media professionals and learning providers. I also conducted research into user interface design and usability evaluation in 2 of these projects, one in eLearning and the other in Digital Cinema.

My role as an evaluation coordinator consisted of establishing a common evaluation methodology in each individual project, understanding the needs of both the project and end-users, coordinating with industry, user-groups and research partners; reporting evaluation activities in formal documents (deliverables) and participating in project meetings and reviews.

I am currently the technical co-ordinator of the WorthPlay project, funded by FGCSIC and La Obra Social la Caixa, a multi-organisation research study, including the School of Computing at the University of Dundee, IIIA-CSIC and the Interactive Technologies Group at Pompeu Fabra University, aimed at a) understanding what makes digital games worth playing by older people (that is, reinforcing their strengths while compensating for their limitations, and giving positive meaning to their gameplay) and b) developing a prototype of an online game, which is going to be designed with them.

I am also now collaborating in the EmerCien project (Spanish) with my current group at UC3M.
The main goal of this project is to study technological mechanisms to facilitate active collaboration between citizens and governmental agencies in the response and recovery phases of emergency management.


F. Experience of lecturing (HCI)

Undergraduate: Over 6 years (2003-2009), I was a teaching assistant in a second year course within the CS (Computer Science) degree at UPF on user interface design, which focused on iterative prototyping and end-user evaluation. In 2009, I designed and coordinated a first year course on interaction engineering  within the studies of Informatics and Media Technology at UPF. Between 2010 and 2012, while being a visiting post-doc at the School of Computing at the University of Dundee, I contributed guest lecture sessions to teaching programmes in HCI and Usability Engineering. From September to December 2012, I lectured (in English) HCI in a third year course of the degree in CS at UC3M.

Postgraduate: From September to December 2012, I lectured multimedia and HCI in a course within the MSc in Software Engineering at UC3M, and from February to May 2013, I coordinated a course on designing and evaluating interactive products within the MSc in Computer Science and Software Engineering at the same university.

Supervision: I supervised 25 Software Engineering degree projects about HCI and CS between 2003 - 2009. The average mark of the projects was 9.02 (max = 10). 3 projects were published as part of journal, conference and magazine papers. Since 2010, I am co-supervising 3 PhD students, jointly with Prof. Josep Blat, at GTI-UPF. Two of them are looking into iTV and community informatics with older people, and the other, is focusing on free-play with schoolchildren augmented with digital accessories.

In June 2010, I was accredited as a tenure-track lecturer by the Catalan University Quality Assurance Agency. 


G. Teaching philosophy

My teaching philosophy is based on my lecturing activities, which have hitherto focused on HCI with students with a technical (mostly, CS) background.

With respect to my conceptualization of learning, I understand learning in HCI as a two-way process: a) learning about HCI, which entails addressing different elements of the HCI waves (i.e. human factors, human actors, and, currently, user experience - aka UX), providing students with concepts and tools to b) learn how to do HCI, which entails a strong H, as the human is the measure of success or failure of many ICT systems. I do so by adopting an engineering approach, using methodologies, such as Contextual Design, as HCI is a process, and moving from the lecture room to interaction in the wild. Learning is all about changing, and this learning has changed the attitudes of most of my students towards HCI, moving from "this is easy or useless" to "designing a good interface is really difficult, but it is worth the effort".

How do I facilitate this learning? I adopt different roles, such as the sage on the stage and guide on your side, since helping students to learn is a highly variable process, and I motivate them to adopt a human-centred approach, which most of my students (with a technical background) find it difficult to adopt, as it entails a change of perspective. I do so by stressing the fact that I am more interested in how they finish than in how they start.

In terms of learning objectives and skills, I want my students to understand that good programming is not enough to develop useful, meaningful and accessible ICTs. I also want them to understand that the user is key and that HCI helps us address this human side of technology. I also want my students to be able to understand the interaction of humans with computer systems in terms of human factors, human actors and experiences, and use HCI to design and/or suggest implications for designing better systems. By meeting these objectives and developing these competences, I consider that my students develop important skills and learn a vocabulary necessary for their careers (academic or more industry-oriented).

How do I implement my teaching philosophy? In my classroom activities, I encourage the completion of student-driven projects, as personalisation and involvement are key aspects to motivate them to learn. I combine textual and visual presentations with real-life examples, which help me to discuss abstract concepts, such as mental models; and try to create different opportunities for participation, as all my students, regardless of their type of personality, should be able to participate in the learning activities. In my supervision activities, I strive to be close to my students' research, since this allows me to establish a good relationship with them, and, in addition to this, I have realised that by seeing their supervisor working as hard as them, my students are more motivated and more confident in themselves. It goes without saying that I try to learn with and from my students too.

In hindsight, over the years, my approach to student education has shifted from focusing on my teaching to my students' learning, to a realisation that studying HCI involves the student and lecturer in conversations in a dynamic atmosphere that empowers both of them to learn, and to my participation in TEL research activities to keep up-to-date to technological advancements in learning and teaching. In my classroom activities, I plan to enhance my awareness of how students are experiencing their learning, in order to provide them with better learning experiences. I aim to do so by using classroom assessment techniques. In my supervision activities, I am working to help my postgraduates students to find and develop the working style that works best for them.

I consider that lessons I have learned about lecturing HCI, such as motivation, personalisation, student-driven projects, and taking different roles, along with my background in CS, should help me lecture other engineering/CS topics.


H. Contribution to the HCI community

•    Advocate at W4A 2012
•    Reviewed conference papers: ACM-CHI 2012, ACM-IDC (Interaction Design and Children) 2012 conference, ACM-CHI 2011
•    Reviewed journal papers: Gerontechnology, Interacting with Computers, International Journal of Human-Computer Studies, International Journal of Emerging Technologies and Society, New Review of Hypermedia and Multimedia
•    External reviewer of a PhD dissertation at Charles Sturt University (Australia) on older people and online communities, September 2010
•    Member of the Advisory Panel of the
BRAID project (Bridging Research in Ageing and ICT Development, EU FP7 Support Action)


I. Other information

I was born in Barcelona, with roots in the south of Spain (Extremadura).
Catalan and Spanish are my mother tongues.
Certificate of Proficiency in English, University of Cambridge, June 2010.
I am very proud of my Scottish...or I'd better say 'words and expressions': Fit like?, wee, nae, I ken, dreich, drookit, wabbit, crabbit, braw, peh, inging, geeza break!, help ma' boab!, I'm awa'...

J. Contact

E-mail: ssayago [at] inf [dot] uc3m [dot] es